Most of the time, audiences are not stopping to read highly detailed stories about current world affairs when they scroll through Instagram. As a result, we’re left wondering if the quality of storytelling itself has then decreased. Content has to be interesting, exaggerated or exciting because there is a small window to grab audiences’ attention. Instagram is a visual platform where hype is perhaps necessary. used Instagram to access news content and nearly double that number is true of young people in Argentina and Germany. The report reveals that over a quarter of people aged 18-24 in the U.S. Credit: Francis AugustoĪ recent publication from The Reuters Institute included data that shows 18-24-year-olds are relying on visual media like Instagram, Snapchat and TikTok for information about Covid-19. “The power that hype has is the illusion of truth,” said Milne. “I see it as this invisible hand, this force that can sway decision making, and therefore society”. The hype is not intended to trick it is simply supposed to catch you. So, what is hype? According to Milne, publishers’ use of hype is not trying to deceive us it is an exaggerated and excited message used to capture people’s attention.
It has become essential to grab users and to post content that can halt the non-stop scrolling. It seems to have become a question of who has the sneakiest clickbait, the most shocking headline or the most adorable picture – it’s these that often receive the most attention online. The attention span of users is narrowing, and that has pushed those who publish news into a constant competition for attention. In today’s media landscape users are increasingly accessing news via social media. Here LSE MSc Media and Communications student Helga Margrét Höskuldsdóttir reflects on Milne’s talk in late November. In her Media in Action talk in November, Milne discussed how hype is used in media and the importance of utilizing it responsibly.
#Media hype how to#
What is hype, and how does it affect media and communication? Gemma Milne is a science and technology writer who recently published her first book, Smoke & Mirrors: How Hype Obscures the Future and How to See Past It, which looks into the role hype can play in media and communication around science, technology and society.
0 kommentar(er)
